Created for men who know they can isolate, white-knuckle, or minimise their way into a deeper hole than they needed to be in.
It was built because some moments do not need more private effort. They need a fast, low-friction path to someone safe. Pre-setting the contact and message removes the barrier at exactly the moment barriers are most expensive.
Set it up before you need it. Add one person you trust, keep the message honest and simple, and use it early - when you can feel yourself slipping, not after you're already deep in.